How can I support Operation Surf at Truluck's in July?

Truluck's and Hope Family Wines support Operation Surf from July 1-31, 2026. For every glass of Austin Hope Cabernet Sauvignon or Austin Hope Reserve Cabernet Sauvignon purchased, $10 total will be donated to Operation Surf. For every bottle purchased, $50 total will be donated. Simply enjoying a featured pour helps support surf therapy programs for veterans.

What is Operation Surf?

Operation Surf is a nonprofit that helps injured military members and veterans find healing, connection, and renewed purpose through curriculum-based surf therapy, one-on-one instruction, peer support, and community in the ocean.

What wines support the Operation Surf partnership at Truluck's?

Truluck's features Austin Hope Cabernet Sauvignon and Austin Hope Reserve Cabernet Sauvignon, both from Hope Family Wines' celebrated Paso Robles portfolio, as the featured pours supporting Operation Surf this July.

How much does Truluck's donate to Operation Surf?

Truluck's donates $10 total for every glass purchased and $50 total for every bottle purchased to Operation Surf. Each donation is shared equally between Truluck's and Hope Family Wines, with Hope Family Wines contributing up to $5,000.

Who is Hope Family Wines?

Hope Family Wines is the Paso Robles producer behind Austin Hope Cabernet Sauvignon, long admired for its celebrated Cabernet and its philanthropy, including the prior Wave of Hope campaign supporting Operation Surf.

Where can I learn more about Operation Surf's mission?

Operation Surf's work is featured in the Netflix documentary short Resurface, which follows veterans as they experience the healing effects of surf therapy and community.

When does the Truluck's and Hope Family Wines partnership run?

Truluck's partnership with Hope Family Wines runs July 1-31, 2026, with $10 per glass and $50 per bottle from every featured Austin Hope pour and bottle supporting Operation Surf.

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