‘Press On’: A Coffee Collaboration in Support of Veterans

We’re teaming up with Katz Coffee and the PTSD Foundation to spread hope and healing

On Veterans Day, we salute those who have served and sacrificed so much, and we’re reminded that for many veterans, the fight continues long after they’ve returned home. To support these heroes year-round on their journey to healing, Truluck’s has teamed up with two amazing partners, and we’re excited to invite our guests to sip, savor, and show their solidarity.

For every French press coffee or Espresso Martini sold in any of our restaurants, we’re giving back $1 of the proceeds to the PTSD Foundation of America, helping provide crucial services to veterans and their families suffering from the effects of combat-related post-traumatic stress.

This initiative was inspired by our partners at Katz Coffee, who are long-time supporters of the organization’s work at Camp Hope, an interim and transitional housing facility for veterans in Houston, TX.

At Truluck’s, meticulously sourcing the finest ingredients and products means partnering with purveyors who practice their craft with passion, precision, and integrity. Katz Coffee is one such partner. Based in Houston, Katz Coffee specializes in small-batch, custom roasting. They’ve cultivated relationships with growers from small farms around the world who share the same commitment to quality and environmental responsibility, then expertly roast the coffee to showcase the beans’ full spectrum of flavor. It’s no wonder Katz Coffee has become a symbol of excellence in the Texas coffee scene and is loved by chefs nationwide — including our very own.

Our beverage team worked closely with the roasters at Katz Coffee to create a Truluck’s-exclusive blend for this great initiative, and we’re calling it ‘Press On.’ This flavorful blend is ideal for a French press, which is our favorite way to enjoy coffee. It’s more labor-intensive than drip coffee, as each press requires freshly ground beans and ample to time to ‘bloom.’ But we believe the luxurious, full-bodied final product is well worth the effort. Plus, the French press is perfect for sharing and savoring every sip over good conversation, all for a great cause.

For those who want to support the PTSD Foundation and Camp Hope but prefer their coffee a little stronger, Truluck’s also offers a distinct take on the crowd-pleasing Espresso Martini, made with our Katz Coffee espresso blend. It’s light and lively on the palate, perfect for Happy Hour, as a pre-dinner pick-me-up, or as a complement to your favorite dessert after a good meal.

As our friends at Katz Coffee like to say, “every sip stands for something.” We’re proud to support the mission of partners we believe in and bring greater awareness to a worthy cause. We hope you’ll join us and stay for coffee. Your table is waiting.

Visit the PTSD Foundation of America website to learn more, get help, or make a donation.