Introducing Truluck’s Selección

Our Exclusive Single Barrel El Tesoro Tequila

At Truluck’s, we’re known for serving the finest seafood and steaks, and now we’re proud to offer an exclusive spirit experience that meets our impeccable standards. Introducing El Tesoro Reposado Tequila, Truluck’s Selección, our very own single-barrel tequila. Available at all Truluck’s locations, this premium tequila represents our continued commitment to exceptional quality in every bite, every sip, and every moment of your dining experience.

Why We Chose Single Barrel Tequila 

Picking out single-barrel tequila is fun and intense.

A single barrel becomes uniquely yours, and the expression of the tequila can only be enjoyed at your restaurant. Exciting, right?!

A barrel of tequila holds about 220 bottles. That’s a lot, so you should consider whether you really need that much or if a regular reposado tequila would suffice. It’s easier to be sure of the smaller amount, but it wouldn’t be as cool.

El Tesoro: Premium Highland Tequila Craftsmanship

Truluck’s is known for quality. Everything we select is chosen for very specific reasons, starting with flavor, then sustainability, then value, then rarity, and finally how well it fits with our menu (among other factors). We offer the best, and it’s not because we have everything imaginable and some items are superior; rather, the products we carry are chosen because they are the best, ensuring everything you try at Truluck’s is top-notch. We believe there’s no room for mistakes.

This is why we partnered with El Tesoro to create a single-barrel reposado tequila, “Truluck’s Seleccion,” that is to-die-for.

How do you make a good single-barrel tequila? Well, you need to start with an excellent blanco tequila that’s additive-free. El Tesoro is 100% blue agave, with no additives, and, thanks to their traditional approach at their distillery, they don’t even need to use yeast, as fermentation begins naturally.

El Tesoro is staggeringly excellent tequila produced at La Alteña distillery, NOM 1139, located in the Highlands of Jalisco. NOM stands for Norma Oficial Mexicana, and this number on a tequila bottle indicates a unique four-digit code identifying the specific distillery where the tequila was made. It ensures the product meets Mexican government standards for authenticity, quality, and origin within the Denomination of Origin (DO). This serves as a distillery ID, ensuring traceability and compliance with regulations set by the Tequila Regulatory Council.

El Tesoro was founded in 1937 by the Camarena family, and today the master distiller is third-generation Jenny Camarena.

With tequila production, everything begins in the fields, and El Tesoro uses only their estate-grown blue agave from the red, mineral-rich soil in the Highlands of Jalisco. The Highlands contribute to El Tesoro’s slightly smoky, agave-forward flavor. Tequilas made exclusively with Highland agave tend to be rounder, fruitier, and more floral. Additionally, El Tesoro employs four “Jimadores” who cultivate and select only slightly overripe agaves for harvest. They do not pick agaves just because they are old enough; they choose them because they are slightly overripe—one plant at a time—harvesting as they go, all by hand.

The Highlands also impart a level of acidity to the agave, delivering a complete and complex flavor. Just like in winemaking, we don’t use table grapes solely for their sugar; we use vinifera (wine) grapes, which are tart, rich, and full of tannins. The same applies to the mature blue agave of El Tesoro. These hand-selected agaves create a very complex tequila.

The Traditional Tahona Wheel Method

El Tesoro harvests and processes the agave by hand, carefully removing any material that could make the tequila bitter, and slowly roasts it in traditional “hornos” (brick ovens) over three days. Then they crush the agave with a two-ton volcanic Tahona stone wheel, breaking down the fibers to reveal the pulp and juices. They are one of the few distilleries that exclusively use a Tahona wheel.

This ancient method is very inefficient but essential to tequila’s complex flavor. They use all the agave during fermentation, including the pulp, in open-top wooden containers. Then they use unique copper stills for distillation, adding even more complexity. El Tesoro is the only tequila distillery in the world to double distill its tequila to 80 proof without adding water. This means they do not dilute El Tesoro’s final agave-forward flavor.

Now we have nearly perfect blanco tequila. To make reposado, they age tequila in ex-bourbon barrels for about 9 months, adding even more complexity without masking the gorgeous agave flavors. Our single barrel has a distinct note of white pepper that guides you to fruity and floral notes, followed by a delightful herbaceousness, all complemented by lightly smoked tea flavors and a long, long finish. Wow!

I chose this barrel because of the Goldilocks principle… “It was juuuust right!” It’s wonderful on its own, showcasing itself as a world-class, unique tequila, but I also knew it would be amazing in cocktails.

Signature Cocktails Featuring Truluck’s Seleccion

Our Single Barrel Margarita, featuring our “Truluck’s Seleccion” El Tesoro single barrel reposado tequila, is the perfect cocktail to honor this unique spirit. Made primarily with our single barrel tequila, Grand Marnier, and freshly squeezed juices, this margarita is simply crafted with the finest ingredients… making it one of the best margaritas I’ve ever had!

On the eclectic side, we also have the Tesoro Martini. This one is wild. It is a stirred martini, using “Truluck’s Seleccion” El Tesoro single barrel reposado tequila, Fontbonne (an herbaceous green liqueur from France), Kota Pandan liqueur (Pandan is a leaf used in Asian cuisine that brings savory vanilla flavor), and a couple of dashes of Aztec chocolate bitters. Inspired by the classic Manhattan, this cocktail makes the tequila the star and turns the Martini experience on its head. It’s not to be missed.

Pairing Tequila and Seafood 

While tequila might seem unconventional alongside seafood, our Truluck’s Seleccion creates extraordinary flavor combinations. Its herbaceous, slightly smoky notes beautifully complement the sweetness of our Florida Stone Crab, while the fruity, floral character enhances the flavor of our sustainable seafood selections.

Experience our single-barrel tequila paired with our signature Miso Sea Bass or premium caviar for an unforgettable pairing experience that showcases why Truluck’s leads in both seafood and spirits.

El Tesoro Truluck’s Selección Single-Barrel Reposado checks every box as we seek the very best for our guests:

• Flavor — Exceptionally expressive and layered, delivering a memorable sensory experience from first sip to finish.

• Sustainability — Crafted with respect for tradition and the land.

• Value — A world-class spirit, thoughtfully priced to invite discovery.

• Rarity — Only 220 bottles exist, available exclusively at Truluck’s.

• Menu Compatibility — Remarkably versatile, pairing beautifully with caviar, Florida Stone Crab, lobster, and Miso Sea Bass—and equally stunning in a Martini or Margarita.

Another exceptional experience, created just for our guests.

Experience Truluck’s Seleccion at Our Locations

Ready to taste this exclusive single-barrel tequila? Visit your favorite Truluck’s the next time you’re in town or planning an evening out. Only 220 bottles of Truluck’s Selección Tequila exist, and it’s available exclusively at Truluck’s locations. This is a rare opportunity to experience world-class, one-of-a-kind tequila thoughtfully paired with the finest seafood and steaks. Visit us today to try our single-barrel El Tesoro reposado and discover a remarkable new side of tequila.

Your table is waiting.

El Tesoro Virtual Distillery Experience