There Is Hope and Healing in Every Glass: Truluck’s & Hope Family Wines Support Operation Surf.

Throughout July, Truluck’s is proud to partner with Hope Family Wines to support Operation Surf, a nonprofit dedicated to helping injured military members and veterans find healing, connection, and renewed purpose through the power of the ocean.

Rooted in the belief that nature can restore the spirit, Operation Surf offers curriculum-based surf therapy programs to support injured veterans and active-duty service members as they pursue wellness across all aspects of life. Through time in the water, one-on-one instruction, and peer support, participants are given space to reconnect with themselves, with others, and with a sense of possibility.

For Truluck’s, this partnership is especially meaningful in July, as we honor the people who have given so much to our country. Together with Hope Family Wines, we are honored to raise a glass in support of a mission grounded in strength, healing, and the life-changing power of community.

How Guests Can Support Operation Surf

Throughout the month of July, guests can support Operation Surf by enjoying featured Austin Hope wines at Truluck’s.

For every glass of Austin Hope Cabernet Sauvignon or Austin Hope Reserve Cabernet Sauvignon purchased, $10 total will be donated to Operation Surf.

For every bottle purchased, $50 total will be donated to Operation Surf.

Each donation is funded equally by Truluck’s and Hope Family Wines.

A Partnership with Purpose: Truluck’s, Hope Family Wines & Austin Hope

Hope Family Wines has long been admired for its celebrated Paso Robles Cabernet Sauvignon, generous spirit, and commitment to the community. They have previously supported Operation Surf through its “Wave of Hope” campaign, raising funds to support surf therapy programs for veterans coping with visible and invisible wounds.

That connection makes this July partnership a natural fit.

“At Truluck’s, hospitality is about more than what’s served at the table — it’s about creating moments that matter. This partnership gives our guests the opportunity to enjoy a remarkable wine while helping support veterans and active-duty military through the healing power of the ocean.”
– Dave Mattern, Director of Beverage, Truluck’s

With Austin Hope Cabernet Sauvignon and Austin Hope Reserve Cabernet Sauvignon, guests can enjoy remarkable wines while supporting an organization that brings renewed strength, connection, and hope to those who have served.

About Austin Hope Cabernet Sauvignon and Austin Hope Reserve Cabernet Sauvignon

Austin Hope Cabernet Sauvignon and Austin Hope Reserve Cabernet Sauvignon showcase Paso Robles’ bold, expressive character, with rich dark fruit, polished tannins, and a smooth, lingering finish. At Truluck’s, these wines pair naturally with our prime steaks, from filet to ribeye, and complement indulgent seafood selections such as fresh crab, lobster, and miso-glazed sea bass.

This July, every glass or bottle served offers guests the chance to enjoy a remarkable Cabernet Sauvignon while supporting Operation Surf.

Learn More About Operation Surf and Support the Cause

Operation Surf’s work has been featured in the Netflix documentary short Resurface, which follows veterans as they experience the healing effects of surf therapy and community. The film offers a moving look at the organization’s mission and the profound role the ocean can play in helping participants move forward.

FAQs

How can I support Operation Surf at Truluck’s in July?

Truluck’s and Hope Family Wines support Operation Surf from July 1–31, 2026. For every glass of Austin Hope Cabernet Sauvignon or Austin Hope Reserve Cabernet Sauvignon purchased, $10 total will be donated to Operation Surf. For every bottle purchased, $50 total will be donated. Simply enjoying a featured pour helps support surf therapy programs for veterans.

What is Operation Surf?

Operation Surf is a nonprofit that helps injured military members and veterans find healing, connection, and renewed purpose through curriculum-based surf therapy, one-on-one instruction, peer support, and community in the ocean.

What wines support the Operation Surf partnership at Truluck’s?

Truluck’s features Austin Hope Cabernet Sauvignon and Austin Hope Reserve Cabernet Sauvignon – both from Hope Family Wines’ celebrated Paso Robles portfolio – as the featured pours supporting Operation Surf this July.

How much does Truluck’s donate to Operation Surf?

• For every glass purchased, $10 total will be donated to Operation Surf.
• For every bottle purchased, $50 total will be donated to Operation Surf.

Each donation is shared equally between Truluck’s and Hope Family Wines, with Hope Family Wines contributing up to $5,000.

Who is Hope Family Wines?

Hope Family Wines is the Paso Robles producer behind Austin Hope Cabernet Sauvignon, long admired for its celebrated Cabernet and its philanthropy, including the prior “Wave of Hope” campaign supporting Operation Surf.

Where can I learn more about Operation Surf’s mission?

Operation Surf’s work is featured in the Netflix documentary short Resurface, which follows veterans as they experience the healing effects of surf therapy and community.

When does the Truluck’s and Hope Family Wines partnership run?

Truluck’s partnership with Hope Family Wines runs July 1-31, 2026, with $10 per glass and $50 per bottle from every featured Austin Hope pour and bottle supporting Operation Surf.

This July, we invite you to join us in raising a glass with purpose.

Enjoy Austin Hope Cabernet Sauvignon or Austin Hope Reserve Cabernet Sauvignon at Truluck’s to support Operation Surf — one glass, one bottle, and one wave of hope at a time.

Raise a Glass with Purpose