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Our People, Our Stories, Success Story

Purveyors of Amazing: Amber Scheer, CPCE

By: Kelly Barber

March 10, 2026

For 27 years, Amber Scheer has given guests an unforgettable dining experience at Truluck’s.

Amber Scheer is standing in Truluck's Woodlands restaurant dining room, wearing a black dress and a gold circular pendant necklace, with white-tablecloth tables softly blurred in the background.

New Leadership Chapter

In 2026, Amber stepped into an exciting new role as Director of Sales & Events for Truluck’s Restaurant Group. She now leads, mentors, and develops the company’s Sales & Events Manager team across the brand. This promotion reflects not only her deep institutional knowledge but also the collaborative leadership style that has defined her career.

Amber and Lauren are standing together on a floral-lined runway at an outdoor event, smiling toward the camera. One woman wears a bright pink sleeveless jumpsuit and metallic heels, while the other wears a light green jumpsuit with a bow neckline and platform sandals. Rows of white chairs and abundant floral arrangements frame the aisle behind them, with decorative lighting creating an elegant backdrop.

With a genuine passion for people and an unwavering commitment to excellence, Amber serves as a guiding force for the next generation of Truluck’s leaders. Her ability to inspire growth, elevate performance, and help create meaningful guest experiences positions her as a true north star for the evolving events program. As she continues to shape the future of sales and events at Truluck’s, her impact will be felt not just in the unforgettable celebrations she brings to life, but also in the talented leaders she develops along the way.

Sales & Events Administrator and Amber’s mentee Sara Jamieson says, “Amber leads by example, constantly raising the bar through her own achievements while making sure everyone around her has the guidance and confidence to grow alongside her. Her leadership creates an environment where people feel supported, challenged, and inspired to reach their full potential. Working with Amber has been one of the most meaningful experiences on my professional growth and I’m incredibly grateful to learn from her every day.”

Amber posing for a seaside selfie with Cassandra and Sara at a NACE conference. They smile toward the camera wearing captain-style hats and bead necklaces, with the water and rocky shoreline visible behind them at sunset.

For Amber, January 2026 meant more than welcoming a new year. Scheer celebrated an amazing 27 years at Truluck’s.

“It’s so rewarding,” she says. “I am fortunate enough to do what I love and do it every day with the support of my team.  It doesn’t get any better than this.”

Over the past 27 years, Scheer has worked in almost every aspect of the restaurant. She started in hospitality at the age of 17, working as a server and later a bartender. At 23, she shifted to front-of-house management. Then she decided to learn the business side of the industry. She became Truluck’s office manager trainer, traveling to new stores for restaurant openings and developing the talented Truluck’s team in each new location.

Amber standing with members of the Truluck’s Woodlands team and local chefs at an Interfaith event, posing together in front of a “Hometown Hero – The Woodlands: Celebration of Excellence” backdrop. Several team members wear chef coats while others are dressed in business attire.

“After many years of this, I wanted to get back to the people side of the business,” Scheer says. “I trained to be a sales and events manager (SEM), and after assisting the planner in the Austin market for a year, I moved to the Woodlands to be the permanent SEM at that location.”

Amber is standing on a mountain summit wearing a bright orange jacket, sunglasses, and a baseball cap, smiling while holding a cardboard sign that reads “Handies Peak 14,058’.” Rocky alpine terrain and distant mountain ranges stretch behind her under a partly cloudy blue sky. Amber and her daughter wearing blue safety helmets and harnesses stand together outdoors in a mountainous landscape. Amber smiles behind her daughter with her hands on her shoulders while the girl holds climbing gear, with rocky hills and trees in the background.

Kelly Barber, Director of Marketing, says, “It has been an honor to work with Amber—‘Bam’—for more than twenty-two years. Her passion for people, her creativity, and her ability to inspire those around her have made a lasting impact on our team and the experiences we create for our guests.”

Group of Truluck's team members smiling and posing together the Cynthia Woods Pavilion in front of a large screen reading “LMC Leadership Montgomery County Class of 2024 Graduation.” Rows of empty seats and event staging are visible behind them.

Although Scheer has excelled at all of her roles, people and events is where she truly shines.

“Amber isn’t just a force multiplier — she changes the energy in every room she walks into. Her creativity is extraordinary, but what truly sets her apart is her heart. She has this rare ability to make people feel genuinely seen, valued, and celebrated. That isn’t a skill you teach — it’s who she is,” says Chris Davis, Operating Partner at Truluck’s. “I can honestly say that many of my professional milestones have her fingerprints on them. Her belief in me, her guidance, and the way she pushes people to be better than they thought possible have shaped my path in more ways than I can count. Watching her continue to grow and achieve at such a high level has been inspiring. I’m not only grateful for her impact on my career — I’m proud to know her and proud of everything she continues to accomplish.”

Amber and Chris of Truluck’s The Woodlands standing with two women at an event where they were honored as Hometown Heroes by Interfaith of The Woodlands, smiling in front of a decorative wall display.

Samir Canaan, Director of Culinary Operations, agrees. “Amber has grown into an incredible leader over the years. As Director of Sales & Events, she brings together strategy, creativity, and relationships in a way that just works,” he says. “She has a natural ability to connect with people, lead teams, and turn ideas into standout experiences. Her impact is felt in every event she touches.”

One of Scheer’s favorite planning memories was creating an unforgettable wedding for one of Truluck’s very own private dining servers and chef. “Watching them meet at Truluck’s, get engaged while working there and ultimately get married with us was such a special experience to be a part of,” Scheer says.

For each new event she plans, Scheer sprinkles in magic at every level.

Amber and family posing together at the Hometown Heroes event. Amber is in a burgundy sequined dress, and her husband is in a black tuxedo standing behind a young girl wearing a pink dress and holding a small pink stuffed animal. They smile toward the camera under event lighting with decorative pink accents in the background.

“Amber’s ability to take any idea, visualize every detail, then work relentlessly to turn it into a reality is unmatched,” says Reid Powell, Event Captain at the Truluck’s Woodlands location. “Her passion and love for people are easy to see in her tireless work to create a unique and personal experience for everyone.  It has been my pleasure and honor to work for such a driven and diligent person for so many years.”

Amber standing with two of her event captains at a celebration, smiling in front of a colorful balloon backdrop and a sign that reads “Happy 50th Birthday Celebration – Fifty and Fabulous.”

After 27 years with Truluck’s, Amber Scheer’s greatest achievement may not be the countless celebrations she has helped bring to life, but the people she has lifted along the way. Through her leadership, mentorship, and unwavering dedication to hospitality, Amber continues to shape the culture that makes Truluck’s so special. For Amber, success has never been about the spotlight—it’s about creating moments that matter and building teams that make those moments possible.

 

 

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