Purveyors of Amazing: Amber Scheer, CPCE

For 25 years, Amber Scheer has given guests an unforgettable dining experience at Truluck’s.

For Truluck’s Sales and Events Training and Development Manager Amber Scheer, CPCE, January 2024 meant more than welcoming a new year. Scheer celebrated an amazing 25 years and counting working at Truluck’s.

“It’s so rewarding,” she says. “I am fortunate enough to do what I love and do it every day with the support of my team.  It doesn’t get any better than this.”

Over the past 25 years, Scheer has worked in almost every aspect of the restaurant. She started in hospitality at the age of 17, working as a server and later a bartender. At 23, she shifted to front-of-house management. Then she decided to learn the business side of the industry. She became Truluck’s office manager trainer, traveling to new stores for restaurant openings and developing the talented Truluck’s team in each new location.

“After many years of this, I wanted to get back to the people side of the business,” Scheer says. “I trained to be a sales and events manager (SEM), and after assisting the planner in the Austin market for a year, I moved to the Woodlands to be the permanent SEM at that location.”

Kelly Barber, director of marketing and events says, “It has been an honor to work with Amber (Bam) for the past twenty years. She continues to inspire us to be better each day for our guests and each other.”

Although Scheer has excelled at all of her roles, people and events is where she truly shines.

“Amber’s passion for people shines through her relentless care and attention to every detail,” says Chris Davis, operating partner at Truluck’s. “It’s an absolute pleasure to watch her bring her imagination to life when she transforms the entire room into a wonderland of elegance and hospitality. She is a natural leader with a gift for elevating her team and their expectations for what is possible. It’s rare to find so many talents in one person and to watch how effortlessly she gives back to her friends, family, community and co-workers. She’s and inspiration, friend and mentor.”

Samir Canaan, director of culinary operations, agrees. “Amber is like a master conductor, orchestrating seamless banquet bookings with finesse,” he says. “Her attention to detail, dedication and stellar communication skills set the stage for unforgettable events, leaving guests in awe and clients delighted. She is the true master of the banquet world, transforming every occasion into a symphony of success.”

One of Scheer’s favorite planning memories was creating an unforgettable wedding for one of Truluck’s very own private dining servers and chef. “Watching them meet at Truluck’s, get engaged while working there and ultimately get married with us was such a special experience to be a part of,” Scheer says.

For each new event she plans, Scheer sprinkles in magic at every level.

“Amber is a corner piece of a puzzle, a part that ties this all together,” says Reid P., event captain at the Truluck’s Woodlands location. “Her commitment to building and growing real relationships in this community, through constant and active service, is what makes us more than just a building with tables and a grill. She is a daily reminder of why we serve.”